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About Light in the Box
Light in the Box, found online at LightInTheBox.com, is a company which describes itself as a global online retailer that delivers products directly to their consumers in multiple countries around the world.
Their website goes on to say that they offer a wide selection of products at attractive prices organized into three general categories: apparel, small accessories and gadgets, and home and garden items.
Within these three categories there is a wide variety of subcategories, including Weddings and Events, Electronics, Phones, Health and Beauty, Toys and Hobbies, Sales, and more. They also sell a variety of customized and Made-to-Order products, including their wedding dresses.
Customers who order products from LightInTheBox.com should know that all items, excluding Made-To-Order and disposable items, lingerie, and Clearance items, can only be returned within a strict seven day window.
| Type of business | Public |
|---|---|
| Traded as | NYSE: LITB |
| Founded | 2007 |
| Headquarters | Beijing, People's Republic of China |
| Area served | Worldwide |
| Founder(s) | Quji (Alan) Guo, Liang Zhang |
| Industry | Internet, online retailing |
| URL | lightinthebox.com, miniinthebox.com |
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LightInTheBox Holding Co., Ltd. (simplified Chinese: 兰亭集势; traditional Chinese: 蘭亭集勢; pinyin: Lántíng jí shì) is an international online retail company that delivers products to consumers in over 200 countries and territories.[1] It attracts the consumer by showing its lifestyle products through LightInTheBox.com, MiniInTheBox.com, and its other websites, which are available in 26 major languages as of October 2013.[2]
History[edit]
LightInTheBox was founded in June 2007 by Quji (Alan) Guo, Xin (Kevin) Wen, Liang Zhang, Jun Liu and Chit Jeremy Chau. The company operated as Light In The Box Limited until March 2008, when it was restructured and incorporated as LightInTheBox Holding Co., Ltd., acting as the ultimate holding company.
The founders of LightInTheBox took the opportunity to build a company that would take advantage of China's manufacturing and supply chain.[3] On June 6, 2013, LightInTheBox opened for trading on the New York Stock Exchange (NYSE) under the ticker symbol 'LITB'.[4] In the three months leading up to June 30, 2013, LightInTheBox cleared $72.2 million in net revenue with 1.2 million customers served in the second quarter of 2013.[5]
Products and services[edit]
As of October 2013, LightInTheBox offers products in three core categories: apparel, small gadgets, and home and garden. As of March 31, 2013, LightInTheBox had more than 220,000 product listings, and added an average of 14,000 products each month in the preceding three months.[4]
LightInTheBox uses global online marketing platforms such as Google and Facebook to reach consumers, accepts payments through major credit cards and electronic payment platforms such as PayPal, and delivers goods via major international couriers, including UPS, DHL and FedEx.[1]
Financial results[edit]
Net revenues in the second quarter of 2013 were $72.2 million, an increase of 52.6% from $47.3 million in the same quarter of 2012, primarily driven by an increase of 140.0% in total number of customers served in the second quarter of 2013, which increased to 1.2 million from 0.5 million. Net income for the second quarter of 2013 was $0.6 million, compared to a net loss of $1.4 million in the same quarter of 2012. Net income margin improved to 0.9% from a negative 2.9% in the prior year period.
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Net revenues in the second quarter of 2013 increased by 52.6% to $72.2 million from $47.3 million in the same quarter of 2012. The increase was primarily driven by growth in the number of customers and total orders.[5]
References[edit]
- ^ abU.S. Securities and Exchange Commission. (2013, November 1). LightInTheBox.com IPO. Retrieved from https://www.sec.gov/Archives/edgar/data/1523836/000104746913006796/a2215574z424b4.htm#fa40404_index_to_consolidated_financial_statements
- ^LightInTheBox.com. (2013, November 1). About Us. Retrieved from http://www.lightinthebox.com/r/about-us.html
- ^PandoDaily. (2013, July 23). LightInTheBox Celebrates Initial Public Offering and First Day of Trading on the New York Stock Exchange. Retrieved from http://pandodaily.com/2012/07/23/out-of-the-box-a-chinese-ecommerce-company-updates-fords-factory-model
- ^ abNew York Stock Exchange. (2013, June 6). LightInTheBox Celebrates Initial Public Offering and First Day of Trading on the New York Stock Exchange. Retrieved from 'Archived copy'. Archived from the original on 2013-12-06. Retrieved 2013-11-19.CS1 maint: archived copy as title (link)
- ^ abYahoo Finance. (2013, August 19). LightInTheBox Holding Co., Ltd. Reports Second Quarter 2013 Financial Results. Retrieved from https://finance.yahoo.com/news/lightinthebox-holding-co-ltd-reports-200100619.html